This past week I had the opportunity to talk to Don Taylor with HSPO and our sales team about how one can improve the sales process and to figure out why clients went with your company and why they ...

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Personalization is now a priority for ...

Dublin, March 05, 2026 (GLOBE NEWSWIRE) -- The "Customer Data Platform - Company Evaluation Report, 2025" report has been added to ResearchAndMarkets.com's offering. The Customer Data Platform ...

SEATTLE & LONDON--(BUSINESS WIRE)--Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced Virgin Atlantic as a new customer for its critical data foundation ...

SEATTLE & LONDON--(BUSINESS WIRE)--Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced Virgin Atlantic as a new customer for its critical data foundation ...

If your customer profiles aren’t evolving, neither is your pipeline. Sales teams everywhere face the same frustrating problem. They follow their ideal customer profile (ICP) perfectly, yet deals keep ...

This article is part of a VB special issue. Read the full series here: Building the foundation for customer data quality. Customer data has become the lifeblood of delivering connected customer ...

This article will look at the ways AI-based CDPs provide the customer with a better experience along the entire customer journey. Artificial Intelligence (AI) and Machine Learning (ML) are dynamically ...

Today's marketers are under immense pressure to deliver real results, but they face significant headwinds that make it more difficult than ever to build cost-effective, scalable marketing strategies ...