Authored by Feng Zhu, HBS Professor of Business Administration, the case highlights the bank's use of AI and takeaways for companies navigating technological change Authored by Professor Feng Zhu, MBA ...

Given that DBS's media share-of-voice (SOV) is hovering at around 3 per cent in Hong Kong, the bank needed to strategically focus media spending to reach the audience most likely to apply for personal ...

Authored by Feng Zhu, HBS Professor of Business Administration, the case highlights the bank's use of AI and takeaways for companies navigating technological change SINGAPORE, Sept. 16, 2024 ...