The early batch of ads running on OpenAI’s ChatGPT has drawn a lot of attention in recent weeks. But marketers have also been ...

One of the most profitable Google Ads targeting tactics is retargeting: showing ads to people who are already familiar with your business. But if you still think that “retargeting” means a Display ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

The Information wrote "OpenAI’s First Advertisers Can’t Prove ChatGPT Ads Work." In short, the ChatGPT ad platform from ...

In the era of Google’s smart bidding, we’ve come to appreciate the power of feeding solid data to AI. But that data can do more than just improve bids. When connected to a large language model (LLM), ...

Retail media networks (RMNs) have grown rapidly, with spending representing a fifth of global advertising in 2024. Now, the rise of commerce media is shifting spend and further blurring lines between ...

New research using smart TV data reveals that traditional methods have overestimated the impact of TV ads by over 50 percent.