CIOs and CDOs everywhere are busy chasing after AI, but many are getting ahead of themselves. They’ve lost sight of a very important prerequisite—data strategy. Successful AI requires not just lots of ...

MuleSoft's ninth annual Connectivity Benchmark Report, in collaboration with Vanson Bourne and Deloitte Digital, was produced from interviews with 1,050 IT leaders (management positions or above) ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Customer data integration (CDI) unifies data from multiple sources, creating a complete and accurate view of customers. It’s how your favorite online store knows exactly what you’re looking for—even ...