Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...
NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
Advertiser Perceptions, the leading provider of strategic market intelligence for the advertising industry, and Data Quality ...
We operate in a world of increasing data privacy regulation, growing fragmentation across channels and ever-more complex media ecosystems. Against that backdrop, the demand for richer, more granular ...
Last summer Google unveiled GA4, a new analytics platform that means the discontinuation of Universal Analytics (UA)—the previous Google analytics tool used by businesses worldwide. UA has already ...
Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results