Have we come full circle in database technologies? At this year’s San Jose Strata conference, Doug Turnbull (@softwaredoug) provided a recap of the last 30 to 40 years of database history, and posed ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...

Sharing data after a clinical trial has been completed seems like it should be a slam dunk, a win for many stakeholders, including the general public. Instead, such data sharing is still something of ...