Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Right, so we’re talking about digital PR strategy for 2026. It sounds a bit fancy, but really, it’s just about getting your message out there online in a smart way. Think of it as your plan to be seen ...

It’s a new year, and for many companies, that means it’s time to do business in new ways in an increasingly digital marketplace. If one of your resolutions is to build your business and boost your ...

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...