Discrete choice models of the probability of default (PD) have several applications in finance. In some applications, such as credit scoring, their value is in ranking applicants or customers by PD.

Brand equity is one of the more popular concepts in marketing today. It is also one of the most overused and misused terms in marketing research and the subject of much 'fuzzy' thinking. In fact, ...

This paper focuses attention on one of the principal brand equity bases: brand loyalty (Aaker 1991). The importance of brand loyalty has been recognised in the marketing literature for at least three ...

We obtain a necessary and sufficient condition under which random-coefficient discrete choice models, such as mixed-logit models, are rich enough to approximate any nonparametric random utility models ...

Value in Health, the official journal of ISPOR- the professional society for health economics and outcomes research, announced today the publication of research demonstrating that discrete choice ...

Steenburgh, Thomas J. "The Invariant Proportion of Substitution (IPS) Property of Discrete-Choice Models." Harvard Business School Working Paper, No. 05-022, October 2004. (Revised June 2006.