Finding the right distributor can be a bit of a daunting task if you are just launching your product and are not too familiar with the process in its entirety. The good news is that learning the ...

The broadest definition of an independent distributor describes the distributor as a manager of the sales relationship between a buyer and a manufacturer. There's no single process for becoming an ...

Editor’s note: This article was excerpted from Successful Sales & Marketing. Happy are those manufacturers who sell their products directly to consumers. For them, the assembly line (through their ...

While this may seem like a cliché, honesty truly is the foundation of any business relationship. From the perspective of a distributor, there is one rule that you should never break and that is to ...

As a consumer packaged goods (CPG) brand grows, one of the most crucial decisions is how to get products into consumers' hands. For the lemonade brand I co-founded, this decision began with ...

It seems like such a small thing—that tiny area approximately 0.040 of an inch wide inside each combustion chamber. That area we're talking about is the gap between the electrode and strap on each ...