“There is nothing as practical as a good theory” was Kurt Lewin’s (1943) way of asserting the value of theory in guiding research that addresses broad social problems. But psychological theory also ...

“Don’t let your joy get the best of you.” “Be careful: You might become a joyous person.” “It’s OK to feel joy sometimes; you just have to manage it.” You’ve probably never heard people say any of ...

In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into ...