From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Log-in to bookmark & organize content - it's free! State debate commission officials and political scientists discussed the role that debates play election outcomes. They explained how optics, ...

Log-in to bookmark & organize content - it's free! State debate commission officials and political scientists discussed the role that debates play election outcomes. They explained how optics, ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

When it comes to Wednesday’s gubernatorial debate, viewers should consider tips on how to watch such a political face-off: A debate is an exercise in the art of persuasion. We can find no better guide ...