This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

Event marketing has changed significantly over the past month — no one can argue this. If events haven’t been postponed or canceled, they’ve been transformed. Venues are no longer conference centers, ...

RainFocus™, provider of the next-generation event marketing platform, today announced that it was positioned as a Leader for ...

LONDON--(BUSINESS WIRE)--On the heels of its second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, ...

All-remote conferences differ greatly than in-person conferences. You’ll need to go beyond eye-catching displays, while still building meaningful connections with your attendees.” The face of event ...

TYSONS, Va.--(BUSINESS WIRE)--Splash, a Cvent-owned event marketing technology company, today announced the launch of their Event-Led Growth (ELG) Masterclass & Certification. The product agnostic ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

2020 has been unlike any other year, as the new normal of lockdowns and social distancing has forced businesses to make an instant leap into creating innovative and interactive hybrid or virtual ...

Now in its 7 th year Campaign Asia-Pacific has announced the shortlist for the 2023 Event Marketing Awards, honouring leading event and marketing professionals whose contributions have supported the ...

When you go to events, conferences and trade shows and it works out well in terms of driving tons of leads and opportunities, it is a good experience. However, when the events don’t work out so well, ...