Similarly in the US, a slogan will not be registrable as a trade mark if it points out or refers to a characteristic of the goods or services in relation to which it is used. Examples of slogans ...

“The BPTO’s draft approach reflects a more balanced understanding of the dual roles slogans play in branding.” Slogans play a crucial role in branding, serving as memorable and important expressions ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...