As marketing has become increasingly digital, it has also become more measurable, which allows organizations to better quantify the impact of this function — something that proved elusive in an analog ...

Your strategy document is a $500,000 wish list that nobody knows how to execute. You’ve sat through those strategy presentations. The ones with the slick slides, the ambitious objectives, the ...

The process of operational goal-setting is a critical step when it comes to business planning. It's the step that transforms strategic plans into actionable items. I previously wrote about operational ...

The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...