Many marketers already know that flaws exist in ad measurement attribution models, but a recent study from Kenshoo identifies up to 30% more value in Facebook campaigns than what is typically reported ...

For years, marketing attribution has been treated as a reporting exercise: assign credit, justify spend, move on. But today, attribution is no longer just an analytics function—it’s a strategic ...

Leeron Walter is an award-winning VP Marketing at Teramind, a global cybersecurity leader and an international speaker on secure innovation. Your dashboard says the deal came from a LinkedIn ad. Your ...