For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...

The juggle between sports meant Smith had only one shot at qualifying for the Games. On Jan. 17, barely a month into the ski season and only a month after that NCAA final, Smith put together a ...

Someone dressed as Marge Simpson, complete with a gigantic blue wig and a lime green dress, belts out “Hot to Go!” by pop icon Chappell Roan to a rapt audience gathered inside a marquee in the middle ...

ATLANTA--(BUSINESS WIRE)--U.S. Soccer today announced the launch of the Kang Women’s Institute, a first-of-its-kind platform designed to accelerate advancements in the women’s game through science, ...

Marshall Head Coach Rafa Simoes announced the team's 2026 spring exhibition slate as the Herd looks to build on a ...

In 2028, Atlanta will be home to a yet-to-be-named National Women’s Soccer League team, announced Nov. 12. The announcement comes at a time when soccer is building momentum in Atlanta and across the U ...

For generations, young girls who loved soccer could dream of playing at a high level in America, but rarely beyond the college years. Unlike their male counterparts, the idea of pursuing soccer as a ...

Indiana women's soccer head coach Josh Rife has announced the 2026 spring schedule. The schedule features a seven-on-seven ...

Black women athletes have driven sports industry progress through their barrier-breaking efforts in racial integration, and ...