The cookie debate has been dragging on for over seven years, and it's become incredibly confusing and frustrating. What started as a simple discussion has only grown more convoluted, leaving everyone ...

Safari may represent a relatively low share of browser traffic, but Apple browser’s Intelligent Tracking Prevention (ITP) could have an outsized effect if it redefines which technology companies can ...

Like some relationships, sometimes we have to move on. This is the case with third-party cookies and digital advertising. The future lies in first-party data and how it shapes the way we engage with ...

You may have heard a little rumor about third-party cookies. Something along the lines of, "Although they’ve served the business world well, their days are numbered." Despite the news suggesting third ...

After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all. While marketers can breathe easy now, the industry still has every reason ...

Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to ...

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies. The ...

Index Exchange, a participant in Google's grant program it established to test Privacy Sandbox, released its own blog post on July 2, detailing the issues it saw with ...