For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

Spending a full day on the water is one of the most rewarding experiences for anglers, but nothing cuts a trip short faster ...

If you look at today’s bass boat compared to 20 years ago, there are a lot of differences — none more than the number of monitors mounted in front of the driver on the deck. Things have changed a lot ...

Steve Baumann, owner of the Vexilar fishing electronics company, keeps a stack of warranty cards on his desk to learn more about his customers. They’re not props. Growing up on a farm in southwestern ...

Vexilar, an iconic name in the world of ice-fishing sonar electronics, and Wired2fish, one of the largest and most-authoritative voices on all-things fishing, have announced a groundbreaking ...