Fitbit has fallen 36% in the New Year thanks to a cold reception to its "Blaze" product. Investors believe that the Blaze will compete head-to-head with the Apple Watch. The "Blaze" is not designed to ...

Fitbit isn't going to take the looming threat of fancy smartwatches lying down. The fitness-tracker company rode out to meet its competitors head-on earlier this week, introducing a new smartwatch of ...

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Credit "Fitbit Blaze activity tracker / wristwatch / smartband / smartwatch / smartphone" by Andri Koolme is licensed under CC BY 2.0.