Good technology doesn't necessarily have to be overly complicated. Just look at the Flip video camera, whose intuitive UI appealed to women, while still impressing techie men.

DDB Singapore has created a Facebook app to promote Flip video cameras, that allow users to replace their profile photos with a video. Bringing a sound-generating image loop, Facebook users can easily ...

Can Tech Newbies Create Products for Tech Natives? Most designers are digital immigrants--and yet their target audiences are digital natives. That poses a serious challenge for designers. Kodak ...