A new social media craze called What The Fluff is sweeping the Internet where pets are tricked into thinking their owner has vanished under a blanket - and their perplexed reactions are brilliant. The ...

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Dog owners everywhere are confounding their pups with the latest internet craze, known as the "What the Fluff" challenge. The rules are simple: As their pets look on, wannabe tricksters hold a blanket ...

Fido might not think you’re funny. As a matter of fact, you might be hurting his feelings if you play the latest viral game with him. That’s according to professor Philip Tedeschi, the human-animal ...

People are going crazy over this new Instagram craze. We can’t deny it–we’re coocoo about it too, and for all the right reasons. We’re all guilty for scrolling through Instagram during stressful days.

The “What The Fluff Challenge”, which is currently taking the internet by storm, is not aimed at raising awareness for any special cause, except to remind us of how adorable dogs are (a noble cause ...

A POLICE Scotland dog trainer stunned the internet by showing his pooch’s reaction to the What the Fluff challenge – and it’s not what you would expect. The viral challenge has pet owners hold a ...

(WIS) - South Carolina pups are getting tricked in a new internet challenge and they are not amused! Dog owners nationwide are tricking their pets with the "What the Fluff" challenge, which involves ...