That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

Secure your brand’s citation share. Finch’s new GEO framework optimizes digital authority for AI-generated answers in ...

Marketing leaders can follow these practical tips to govern how their brand shows up inside AI-generated answers.

AI-driven search behavior, and how brands can stay visible as traditional search evolves. If AI systems can’t clearly interpret and represent your brand, you’re missing a growing share of visibility.

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...

As digital marketing continues to evolve, so too does the field of search engine optimization (SEO). While traditional SEO methods, such as keyword optimization and backlinking, have long been ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...