Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...
Seven Google Ads shortcuts PPC managers should know. Learn how labels, experiments, and negative keyword lists can simplify ...
Google Ad Manager and other ad services, including Campaign Manager 360 and Display & Video 360, are experiencing technical issues, causing disruptions for advertisers and publishers. What’s happening ...
The DOJ is asking the court to order a Google Ad Manager divestiture. Google proposes a remedy that would let you use third-party tools instead of a breakup. Expect no immediate changes while appeals ...
Google’s publishing partners have a more ways to monetize content beyond traditional ads using Google Ad Manager. Offerwall, a monetization tool for publishers in Google Ad Manager, rolled out ...
Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...