In February Google Analytics came out with a beta release of the Cohort Analysis. This report can be extremely useful in helping SEOs prove the value of new customer acquisition via organic search, ...

There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to ...

For a completely free tool, Google Analytics packs in an amazing amount of data-driven information for anyone with an interest in web traffic stats. Since practically anyone dealing in digital content ...

As a business owner, you put endless work into getting your customers’ attention. However, if you’re not using an analytics tool to track website traffic, you’ll never know if all that work is ...

The Audience Overview report is the first page we see upon opening our Google Analytics. But what do all these numbers mean, and why should we care? Below I’ll spotlight each metric and what you need ...

Information on visitor behavior is vital to the success of any website. Whether you are a blogger or are an e-commerce professional, being able to interpret the visitor behavior data that Google ...