Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and ...

There are also a number of complaints in the Google Analytics Help Forums. So if you are seeing concerning numbers in your GA4 real time reports, you are not alone ...

Govinda, Senior Manager at Cognizant, has 15 years of expertise in SAP & Non-SAP Data Analytics, delivering innovative BI ...

Is your real-time reporting lower than usual? It's not just you. Many websites are noticing weird GA4 real-time data right now. Google Analytics real time reporting may be off this morning, at least ...

Modern analytics is full of estimates, imperfect data, and blind spots. A perspective on communicating uncertainty in SEO analytics reporting.

Google Analytics seems not to be functioning properly again. The real-time reporting feature is underreporting numbers for many sites. Google had a similar issue last month and a couple of months ...