Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give ...

Focus on what you can control in Performance Max to reduce wasted spend and improve efficiency with search terms, placements, ...

A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

But carry forward your habits from the more granular campaign types, and Performance Max’s algorithmic nature will punish you. Here’s everything you need to know about Google’s Performance Max ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

Google will add AI-generated voiceover capabilities to Performance Max video ads using advertiser headlines and descriptions, but there is an opt-out deadline for marketers working for brands that do ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Google announced several new steering updates fo Performance Max including first-party audience exclusions, budget reporting, ...

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice. Google Ads reps are often well-meaning and, in many cases, ...

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where you can set up ...