Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

Google today launched its own URL shortening service, aptly named the Google URL Shortener (http://goo.gl/). The service is, for the moment, only available in the ...

Google addressed a bug that enabled anonymous attackers to remove any URL at will, fixing an actual negative SEO exploit. Google recently fixed a bug that enabled anyone to anonymously use an official ...

Google Chrome’s “Safe Browsing” feature—the thing that pops up a giant red screen when you try to visit a malicious website—is getting real-time updates for all users. Google announced the change on ...

A year ago, I reported that the Google Search Console's URL inspection tool can show a nofollowed link as the referring page. But it also seems that the URL inspection tool can also show non-linked ...

Google is deploying its own link shorteners, search.app and share.google, for content shared from Discover. The new short links obscure source websites but retain the ability to generate rich previews ...

Google's John Mueller posted a clarification on how and when Google processes the removal requests, or exclusion requests, you make in your robots.txt. The action is not taken when Google discovers ...

Reddit URLs are being manipulated to include a slur in the subdomain, and those URLs are coming up in Google Search results. The Verge experienced the problem on Tuesday, reporting that while doing a ...