The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals. These simple code elements tell search engines exactly what your webpage is about and how to interpret it.

To help bring you up to speed, we’ve produced an updated guide for 2018, focusing on clearing up some of the confusion around HTML meta tags and meta tags, and listing some of the more useful tags you ...