As platforms evolve into AI-driven systems that understand content through behaviour, context and intent, marketers are ...

When hashtags first emerged they were seen as only for geeks. The rumblings and rumours suggested that they would never catch on. But they did. Twitter was the first social network that adopted this ...

When it comes to social media marketing, brands still frequently focus on curated hashtags to support a campaign and engage users even though there is little impact ? and even sometimes, a negative ...

From its humble beginnings, when an early user suggested this way to categorise Twitter conversations, the hashtag is now an established part of everyday conversation, both on and off Twitter. Last ...

Don't let a poor hashtag choice ruin your organization's reputation and trust. What brands can do to ensure they get the most from social media hashtag use. On social media knowing where to connect ...

As large and small brands alike fight for domination of social media applications such as Twitter, marketers should focus on dispersing new content via promoted hashtags that feature organic messages ...

When used properly, hashtags can be a valuable component of any digital marketing campaign. In fact according to research, including a hashtag in a Tweet can get you double the engagement than tweets ...

Just a few short years ago, the ‘#’ symbol meant ‘number’ or ‘pound,’ depending on where you lived. In 2007, a suggestion was made to Twitter to use # to tag group conversations – Twitter initially ...

For them it’s really not something to be crazy about, because it’s a feature they usually associate with Twitter and frankly, it’s a little awkward to see it on Facebook status updates. Besides, ...