Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

Last Updated on September 4, 2025 by Matt Staff Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, ...

The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Add Yahoo as a preferred source to see more of our stories on Google. Vans logo. The internet is experiencing a collective mind-blown moment after a resurfaced discovery suggested that the Vans logo ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

Professionals sports teams like the Milwaukee Brewers and Washington Capitals have secret messages built into their logos and uniforms. Aside from professional teams, schools like Washington State ...

In 2018, Johnnie Walker introduces its first female character, Jane Walker, to mark International Women's Day. /Courtesy of Johnnie Walker What is hidden in the Amazon logo? Did you notice the arrow ...

You know that running gag in Kevin Smith's Mallrats with one of those Magic Eye posters? And how when you finally see the sailboat it's mind-blowing? That's how we should all feel when we see some of ...

Look. And then, look again. Once more? Although Wendy's denied that it was a purposeful move, fans of the fast food franchise caught on that the word "MOM" had been designed into the collar. It's one ...

During the course of a normal day, a person can come across dozens if not hundreds of logos in their home, workplace, or as they walk down the street. Although relatively simple in design, many are ...

A few logos—whether the franchise still exists or not—include more than meets the eye. An homage there, a tip of the cap here, and perhaps a history lesson within the art. You might have missed them, ...