The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, Wendy's red-haired moppet, or Arby's 10-gallon hat. But a superior logo does all ...