HOW THE STYLIST USED A SOCIAL PLATFORM TO MOBILIZE ENOUGH CONSUMERS TO FILE A CLASS ACTION SUIT FOR MILLIONS. >> IF SOCIAL MEDIA IS USED TO TELL STORY, STEPHANIE’S A STORY IS ABOUT HER HAIR. SHE ...

Ayesha Malik paced the hair care aisle at the Spokane, Wash. Walmart in frustration. It was 2013, and the then-23-year-old student couldn’t find the right products for her dark brown ringlets, which ...

If you’ve got kinky or curly hair — chances are you’ve heard of the brand DevaCurl. Being founded in an NYC salon back in 1994, DevaCurl became the first place dedicated to stylizing and treating ...

Former aficionados of the popular haircare brand DevaCurl are now decrying the company, alleging that consistent use of its products has led to adverse symptoms, such as hair loss and damage, scalp ...