Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, predictive metrics, and last active timestamps. Exporting user data enables better analysis, ...

Google Analytics now lets you export reports directly to Google Sheets. Exporting to Sheets enables deeper analysis and easier team collaboration. Additional export options like PDF, CSV, and APIs are ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.