Today’s customer doesn’t trust you. They don’t want to be sold the idea of your brand. They want to hear from real people about how you helped them, plus what you got wrong and right. At the same time ...

Referrals are great, but then you still need to convert them into clients. Here are some pre-vetting and first-contact techniques to accomplish that. This might seem elementary, but it’s worth noting ...

I don’t believe advisors should ask clients for referrals in the traditional way they have been trained to do so in our industry. For years, advisors were encouraged (by consultants, coaches, and firm ...

So you've put your money into building the best possible advertising campaigns. And you're attracting clients... but at too slow a rate—and you're probably wondering what to do about it. In short, you ...

A Nielsen global survey revealed 84% of people trust recommendations from their acquaintances over traditional advertising. Creating strong, authentic relationships and providing excellent service are ...

There are many distinctions between good salespeople and great salespeople. Great salespeople have a habit of asking for and getting referrals. And they do it consistently. In the wise words of hockey ...

Getting referrals from centers of influence is the most effective way for wealth managers to grow their practices with wealthier clients. Trusts and estates (T&E) attorneys are recognized as excellent ...