He’s the author of a new book: How to Measure Anything: Finding the Value of Intangibles in Business (John Wiley & Sons, 2007) . Hubbard has made a career of finding ways to measure things that other ...

How valuable are a company’s IT systems, employee skills, culture? For many, they are worth far more than the physical and financial assets that can be tallied on a balance sheet. Measuring the value ...

Douglas Hubbard is the creator of applied information economics, a methodology for measuring things others say cannot be measured. He said he has been involved in projects in which his information ...

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. Enterprises are pouring billions into AI. Retail companies alone plan to spend $33.2 million ...