If your email marketing doesn't factor in Gen Z, it may not be working as well as you think. Yes, Generation Z – born between 1997 and 2012 – spends hours on social media. They binge short-form ...

Email opens have never been an incredibly accurate metric. Tracking pixel-based opens is deflated by image caching, image blocking, and email clients that don't ...

Email marketing is a massive component of most small businesses’ digital marketing strategies. Although marketing emails are simple to produce and have an enormous return on investment (ROI), your ...

Are you struggling to get subscribers to open your emails? If so, you’re not alone. There are plenty of important email marketing metrics, but your open rate is perhaps one of the most important. A ...