The pursuit of optimal decision making feels like a constant quest in today's ever-evolving business world. We are awash in data and captivated by the promise of artificial intelligence, yet the human ...

On September 11, 2001, during the terrorist attacks in New York, the commander of one of the firefighting teams had an idea that he had to get his team out of the skyscraper they were in. He could not ...

Certain moments in a marketing career have a way of distilling years of experience into a single, essential lesson. For me, that moment came during my time at PepsiCo, when I saw firsthand how a brand ...

AI can save time and boost performance, but it can also go haywire in spectacular ways. And human intuition – our sense of right and wrong based on years of experience in marketing – can spot what AI ...

Finance professionals are increasingly using algorithmic trading tools to predict market behavior and suggest optimal investment decisions. However, while most of these models are effective in stable ...

In a remarkable development, a human mathematician has achieved what many thought impossible: solving the centuries-old “kissing problem” in mathematics. This breakthrough, reported on October 23, ...

Artificial intelligence (AI) is transforming the way humans brainstorm and generate ideas by facilitating real-time, collaborative conversations between humans and intelligent systems. This ...