In today's influencer marketing strategy, scale alone does not guarantee impact. What marketing teams need to focus on is trust.

Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Influencer marketing can enhance brand awareness, broaden your reach, drive sales, and engage new audiences when executed correctly. Having the right tools to track influencer influence is essential, ...

As influencer marketing budgets grow, education for both brands and creators could pay off - especially with verification potentially on the horizon.

Undeniably one of the biggest trends of 2023 was restaurant brands leveraging influencers on social media to sell their products. These influencers resonate with the coveted Gen Z demographic and help ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

During the past two years, we’ve learned to be quick on our feet and adjust to the unknown. When the pandemic struck, for example, the influencer marketing industry was uncertain about its potential ...

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