Tubi announced new interactive advertising formats, measurement partnerships and original programming initiatives during its ...

Tubi is racing to meet new advertisers. The Fox-backed free streaming service on Tuesday unveiled a new alliance with Apple ...

Samsung unveiled a partnership with Amazon Ads to bring interactive, shoppable video capabilities to Samsung ... Read More ...

Samsung today introduced Performance TV, a full-funnel Connected TV platform powered by AI and shoppable innovations. The platform, introduced during IAB NewFronts 2026, includes a partnership with ...

At IAB NewFronts 2026, Samsung Ads, the advanced advertising division of Samsung Electronics, unveiled a full-funnel ...

The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ...

FuboTV, the leading sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...