Take-Two Interactive has no plans to add interstitial ads in full-priced games, saying that it would be 'unfair,' but free-to ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...

Mobile developers are well aware that ads can be both a significant revenue driver and a potential risk to user experience.