In light of an estimated replication rate of only 36% out of 100 replication attempts conducted by the Open Science Collaboration in 2015 (OSC2015), many believe that experimental psychology suffers ...

In a now-famous experiment published in the Journal of Consumer Research, Baba Shiv and Alexander Fedorikhin asked students to choose between chocolate cake or a healthy fruit salad. Prior to that, ...

Statistics Machine Room, 1964. Research students Mr Button and Mr Kerner. Photograph taken during the making of a BBC documentary. In light of an estimated replication rate of only 36% out of 100 ...

Both intuition and past research suggest that whether people deem someone trustworthy depends on that person's past behavior and reputation for betrayal. In a series of experiments, psychologists ...