I was introduced to IT Cosmetics via their Superhero mascara (one of my top 5 favorite mascaras ever). IT Cosmetics is founded by girl boss, Jamie Kern, who wanted to create an innovative makeup line ...

If you’re trying to achieve a soft, natural look with your makeup, powder foundation makeup is a great option. It’s easier to apply than liquid foundation while providing more coverage than primers or ...

Get That “No Makeup" Makeup Look and Save 50% On It Cosmetics Powder Foundation Don't miss a half price deal on this bundle with two IT Cosmetics Celebration Foundations and an application brush.

Which powder foundation makeup is best? When you need to ensure your foundation is easily applied, lasts all day without assistance from other products and ably hides blemishes, you go with a powder ...