Lego has launched the brand’s biggest strategic bet in decades as it doubles down on physical play with an interactive evolution of the humble brick.

LEGO sets are great. But the allure of those little plastic bricks has always been simple. If you can dream it, you can build it. No matter what you want to make, and no matter how completely ...

Lego sets are getting an interactive boost with the introduction of Smart Bricks, but the new gadgets come with some ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. CHELSEA, Manhattan (PIX11) — If you are a ...

Lego has unveiled Smart Play, a new interactive game tool. It adds Smart Bricks, Tags, and Minifigures with sensors and speakers. The tool is launching officially with Star Wars set in March. Lego has ...

It is time for some Princess Power as LEGO has unveiled its newest Interactive Super Mario Bros. set featuring Princess Peach! Return to the Mushroom Kingdom and save the day with this delightful 208 ...

Not a day goes by without an impressive new launch from LEGO, but this is set to be one of its biggest innovations yet. Smart Play is a brand new platform that's designed to bring the bricks and play ...

It has been quite some time since we have seen new starter sets for LEGO's Super Mario Bros. Collection. Fans can now dive into a truly unique LEGO experience as a new Mario Interactive Super Mario ...

Feral Interactive announced today that LEGO Star Wars: The Complete Saga will ship to stores on Friday, November 12th, bringing the complete, award-winning videogame franchise to the Mac for the very ...