"LEGO" entered the video game industry in 1995 with "LEGO Fun to Build on the Sega Pico," a simple educational experience ...

LEGO has a sweet deal that could score you all of its new Star Wars SMART Play sets — but you'll need to have a little bit of ...

LEGO is reinventing the brick and you could be one of the first shoppers to experience the next evolution. LEGO SMART Play will officially go live on Sunday, March 1, but you can already preorder the ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets Your email has been sent LEGO is bringing its bricks to life. The company unveiled LEGO Smart Play, a new platform that builds ...

An exciting new build has just been unveiled for LEGO fans, or equally for gamers who love a trip down memory lane. Heck, if you love LEGO and gaming, you’re in for a real treat. Why? Because LEGO and ...

If you loved the Lego Game Boy but couldn’t get yourself to buy it because it was only a display piece that couldn’t play actual Game Boy games, I’ve got great news for you: It’s no longer merely a ...