Anyone who uses engineered products is probably aware of “specmanship.” Simply put, specmanship is the art of manipulating theoretical and experimental data to cast a product in a better light. It ...

Airlines measure checked luggage in linear inches, which is a measurement meant to describe how large an object is in three ...

Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear and digital inventory – all for one single campaign. That is ...

After raising $18.5 million last month, cross-screen marketing tech provider Tapad said it intended to use a portion of the funds to add linear TV measurement to its product. It didn’t take long for ...