Apple made it possible to dynamically insert ads in live streaming video podcasts, allowing creators to control content and monetize the video stream using its HTTP Live Streaming (HLS) technology.

Bitmovin on Tuesday announced it has added support for Server-Guided Ad Insertion (SGAI) across its playback products, a move aimed at improving ad delivery and monetization for streaming video ...

(KTAL/KMSS) — Paramount is stepping into the advertising octagon, becoming the first major streamer to offer guaranteed, live programming ad placements during premium live sports events. Netflix ...