For years, loyalty programs in the digital economy were defined by simplicity: a fixed percentage of cashback, or a modest set of bonus points based purely on volume of play. While transactional ...

Loyalty programs have seen extensive use in physical casinos before, with the simple printed ticket printers attached on slot ...

What changes might be happening at the Star Alliance carrier?

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

CHICAGO, March 11, 2026 /PRNewswire/ -- Ascendant Loyalty Marketing, the leading U.S.-based consultancy focused exclusively on designing and launching data-driven loyalty and engagement programs, ...

A familiar scene plays out at airports across the country every day. A seasoned road warrior — carry-on scuffed, laptop already out — watches a more senior but less-traveled colleague or a wealthier ...