The pairing of Weigel's and PDI Technologies represents a best-in-class example of how a convenience retailer and its ...

Customer loyalty propositions were traditionally straightforward: spend amount X, earn Y points, redeem for Z reward.

This is Part 3 of Retail TouchPoints’ three-part Customer Loyalty Report. This feature spotlights the rise of the SoLoMo shopper and how today’s retailers are keeping pace with educated and ...

The EDLP loyalty dilemma  Most retail loyalty programs are designed around points, promotions and price reductions, ...

DUBLIN--(BUSINESS WIRE)--The "Europe Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Brands and retailers have long relied on search to increase their visibility and drive customer engagement. One of the most effective ways they can do this is to focus on cultivating customer loyalty.

They promise discounts on gas, groceries and more — but at what cost? Retail loyalty programs offer tempting perks yet often come with a hidden price: your privacy. A new Consumer Reports ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

Note: This is part one in a two-part series on the future of loyalty. The second will get into some examples of how programs are evolving. One of the realities of today’s inflationary puzzle is ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...