At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

Loyalty programs are growth engines for brands, and co-branded credit cards drive up the rewards and benefits available to loyalty program members — making them powerful revenue drivers. Most ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. We live in a time of paradox: more customer data than ever, ...

Rising grocery prices are quietly reshaping brand loyalty as American shoppers compare costs, try alternatives, and rethink ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Chances are you’re part of one or more loyalty programs. From the quaint coffee shop punch card you might have in your wallet ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

What changes might be happening at the Star Alliance carrier?

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Elevating recognition and rewarding brand loyalty, Norwegian Cruise Line Holdings Ltd. unlocks more ways for guests to explore the world across its three award-winning brands: Norwegian Cruise Line®, ...

Department store chain Myer is reaping the benefits of its billion‑dollar purchase of Solomon Lew’s fashion brands, lifting ...

Norwegian Cruise Line Holdings is revising its recognition in loyalty programs across Norwegian Cruise Line, Oceania Cruises, ...