In our sport, no piece of gear is probably scrutinized, inquired about, second-guessed or glorified more than the lure. “What did you catch ‘em on?” and “What color?” might be two of the most ...

In the multibillion-dollar sport-fishing industry, driven by technology and the latest in innovation, some of the coveted tools of the marlin trade are produced in a dusty basement workshop in Hawaii, ...

Add Yahoo as a preferred source to see more of our stories on Google. One of Phil Hunt’s finished products, ready to fish. SONNY MCFARLAND has disappeared. I shouldn’t have been surprised. The East ...

Mississippi fisherman and lure maker Eric Mayo has been on a record-breaking tear over the last five or so years. On April 11, Mayo was fishing his family’s farm pond near his hometown of Petal where ...

The AI Lure Generator is just the beginning of Tackle.net's journey. Future plans include refining their AI tools, optimizing small-batch manufacturing processes, and fostering growth within the ...

On a fishing boat near Sugar Island in the Detroit River — With the morning sun beating down on him, John Cleveland reeled in a northern pike using a Hot Mackerel Dardevle spoon. At 24 inches, the ...

Chasing bass on the Muskegon, creating a food plot, and a famous lure maker in southeast Michigan. This week we start by chasing Bass on the Muskegon River, then we learn about creating a food plot, ...

The modern trolling lure was invented here in Kona back in the 1950’s and people haven’t stopped arguing about which lure is the most productive ever since. This gives lure makers and their ...